The Marketing Plan for your Website

• Plan should include all the media that you can afford
• Set expectations/objectives for web site
• Ensure all print matter includes web site
• Radio and TV spots should include web site
• Select easy to associate and "key" domain name
• Register your site with major search engines
• Register with local Internet directories
• Register with niche/association search pages.
• Exchange links with complimentary sites
• Coordinate your site with other media promotions
• Find out who your visitors are
• Collect email addresses and use them to get people to return to your site
• If selling give them a way to buy
• Understand what people want when they visit your site
• Find ways to get people to return
• Find applications that save money or provide benefit
• Use the site to support normal business activities
• The Internet is a content medium
• Fancy eye catchers and graphics only drive people away if they want content

Keep in mind...

Visitors are at your site because they want to be, not because you interrupted their favorite show.

(Eye catchers mean nothing until the page is viewed!)

Advertise your website with the other 3 media - your site must be found!

Remember Appearance, content, navigation, aesthetics, speed  keep people at your site and coming back to your site!

• CONTENT is KING!!!
• Web Sites Require ON GOING commitment!